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The web site blog.fluidobjects.com has the following on the homepage, "Fluid Objects is one of the first companies to offer a dynamic platform to create digital catalogs for tablets." We noticed that the webpage also said " Its technology allows the creation of personalized catalogs of products through dynamic layout and automatic content." It also said " Using iPads in-store - Does it work? The last Motorola Solutions holiday study. Improving the shopping experience inevitably goes through improving the store associates confidence and product knowledge. By using tablets in store, associates can." The header had tablets as the highest ranking optimized keyword. This keyword is followed by iPad, retail, and catalogs which isn't as urgent as tablets. The other words blog.fluidobjects.com used was sales.